We build digital
for businesses that build.
THICKRIM is a digital agency for businesses that take pride in their work. We specialize in automotive, manufacturing, and skilled trades — industries where quality matters and shortcuts show.
We're not a huge agency. We don't want to be. We're a small team that takes on a limited number of clients and does excellent work for each one.
Most of our clients have worked with us for years, not months.
Kyle Willis
Founder & Principal“I started THICKRIM because I kept seeing the same thing — businesses getting sold websites they didn't need, built by people who didn't understand their industry. We do the opposite. We learn your business first, then build what actually moves the needle.”
Based in the Chicago area, Kyle has spent over a decade building digital products for businesses in automotive, manufacturing, and skilled trades. He leads every client engagement personally.
Outcomes Over Output
We measure success by the impact we create for your business — more leads, more revenue, less headache.
No Bullshit
Direct communication, honest timelines, and transparent pricing. We tell you what you need to hear.
Partnership Mindset
We act as an extension of your team, invested in your long-term success — not just the current project.
We Keep It Simple
No jargon. No unnecessary complexity. Just clear communication and work that delivers results.
Chicago Area, Serving Nationwide
We're headquartered in Schaumburg, Illinois but work with clients across the country. Most of our work is done remotely, but we're always happy to visit for the right project.
Ready to Work Together?
Schedule a free consultation. We'll discuss your business, your challenges, and whether we're a good fit.