We Build Digital
for Businesses That Build
THICKRIM is a digital agency for businesses that take pride in their work. We specialize in automotive, manufacturing, and skilled trades.
Websites, marketing, and technology for businesses that make things.
Our clients are shops, factories, and service businesses who need a digital partner that actually understands what they do.
We're not a huge agency. We don't want to be. We're a small team that takes on a limited number of clients and does excellent work for each one.
Most of our clients have worked with us for years, not months.
50+
Launched
3
Specializations
$2M+
Client Influenced
24hr
Guaranteed
Most digital agencies serve everyone and specialize in nothing.
They speak in buzzwords and deliver templates. They don't understand your business, your customers, or what actually works in your market.
We're different because we chose to focus.
We know the automotive and manufacturing world. We understand job shops and custom work. We know why before/after photos matter and why your equipment list is a selling point.
When you work with us, you don't have to translate. We speak your language.
Principles that guide every project.
Outcomes Over Output
We measure success by the impact we create for your business—more leads, more revenue, less headache.
No Bullshit
Direct communication, honest timelines, and transparent pricing. We tell you what you need to hear.
Partnership Mindset
We act as an extension of your team, invested in your long-term success—not just the current project.
We Keep It Simple
No jargon. No unnecessary complexity. Just clear communication and work that delivers results.
Kyle Willis
Founder
Kyle started THICKRIM after 15+ years in web development and a lifetime in automotive culture. He saw too many great businesses represented by terrible websites and decided to fix it.
Today, THICKRIM serves dozens of businesses across the Midwest, from performance shops to precision manufacturers.
Average Partnership
3+ Years
Our clients don't just hire us for a project—they keep coming back. That's because we're invested in their long-term success, not just the next invoice.
Chicago Area, Serving Nationwide
We're headquartered in Schaumburg, Illinois but work with clients across the country. Most of our work is done remotely, but we're always happy to visit for the right project.
THICKRIM LLC
Schaumburg, Illinois
hello@thickrim.com
Ready to Work Together?
Schedule a free consultation. We'll discuss your business, your challenges, and whether we're a good fit.