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Brand Design

Build a Brand That Stands Out and Resonates

Stop blending in with generic branding. Our strategic brand identity design creates memorable visual systems that differentiate your business, build trust, and make it impossible for customers to forget you.

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Our Capabilities

Brand Identity & Design Solutions

Expert solutions designed to help your business succeed. Let's discuss which services are right for your situation.

Brand Strategy Development

Build a strong brand foundation before designing anything. We uncover your unique positioning, define your brand voice, and create a strategic framework that guides all visual decisions.

  • Brand discovery workshops
  • Competitive landscape analysis
  • Target audience research
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Logo Design & Development

Create a distinctive logo that captures your brand essence and works across all applications. From initial concepts to final files, we design logos that stand the test of time.

  • Custom logo design concepts
  • Multiple design directions
  • Revision rounds and refinement
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Visual Identity Systems

Extend your brand beyond the logo with a comprehensive visual identity. Color palettes, typography, graphic elements, and design patterns that create consistent brand recognition.

  • Color palette development
  • Typography system
  • Graphic patterns and elements
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Brand Guidelines & Standards

Maintain brand consistency with comprehensive guidelines. We document every aspect of your brand identity so anyone can apply it correctly across all touchpoints.

  • Logo usage guidelines
  • Color specifications (RGB, CMYK, Pantone)
  • Typography standards
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Brand Collateral Design

Bring your brand to life across business essentials. Business cards, letterhead, presentations, and marketing materials that make a professional impression.

  • Business card design
  • Letterhead and stationery
  • Email signature design
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Brand Refresh & Modernization

Update an outdated brand without losing recognition. We modernize your visual identity while maintaining equity in your existing brand, perfect for growing companies.

  • Current brand audit
  • Stakeholder feedback collection
  • Modernization strategy
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Complete Rebranding

Transform your entire brand identity from the ground up. For companies pivoting, merging, or needing a complete restart, we handle full rebranding projects with care.

  • Discovery and strategy phase
  • Name development (if needed)
  • Complete visual identity redesign
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Packaging & Product Design

Make your products stand out on shelves or online with distinctive packaging design. From boxes to labels, we create packaging that attracts attention and drives purchases.

  • Packaging concept development
  • Structural design consulting
  • Label and tag design
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Next Steps

Ready to Build a Memorable Brand?

Let's create a brand identity that differentiates your business, builds trust, and resonates with your ideal customers.

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THICKRIM

Strategic digital agency transforming ambitious Chicagoland brands into revenue-generating market leaders.

Chicago, IL
(708) 417-5982
contact@thickrim.com

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